Genero Consulting expertise covers 18 years in strategic consultancy, business development & implementation.

Our history track grew organically and shows the launch (ore re-launch) of premium brands or services in their business channel.



Brand & Sales Driven Strategy is our aim in respect with the Biotic Laws of Growth. 

We strive to unlock the growth potential of your product by adopting the 3 biotic laws of growth 


  • Everything grows according to its own DNA 

  • Everything needs to be nurtured 

  • Everything grows within an environment influencing growth

Discover the biotic growth principles to govern your brand growth. We consider these principles as simple and fundamental.



Experience and performance in the EMEA & SEA markets.

We are mostly embedded in the clients Business Development division and offer strategic consultancy, route-to-market solutions, business implementation, sales & marketing management.


The water flow of the river follows his way though its ground situation; the same way your army must adapt itself to its battlefield as to its enemies.

A victorious army is one that is able to adapt to conquer. 


Sun Tzu


In vitro and in vivo studies have shown that CPC has the ability to break down viruses with a lipid envelope, similar to the envelope that coronaviruses possess.


Popkin et al. 20176

CPC effectively inactivates viruses with a lipid envelope6

Mukherjee et al. 20177 

El CPC effectively prevents infections in the upper respiratory tract caused by viruses with a lipid envelope.


AUTHORS: Jordana Muñoz-Basagoiti1,*, Daniel Perez-Zsolt1,*, Rubén León2, * , Vanessa Blanc2,* , Joan Gispert2, Bonaventura Clotet1,3,4, Nuria Izquierdo-Useros1,3

Cetylpyridinium chloride-containing mouthwashes reduce in vitro SARS-CoV-2 infectivity

(PPE) Personal Protective  Equipment and SARS-CoV-2

In the midst of the Covid-19 pandemic and the PPE inquiries we received, Genero Consulting selected a partner to assist in sourcing and securing PPE.

Since August 2020, Solarfarma with offices in the Netherlands and South Africa became our PPE partner.

The main inquiries and business project cover the medical respirators or medical face masks as N95, KN95, medical 3PLY face masks.


Consulting services

  • Strengthening internal sales & marketing skills 

  • Attracting innovative and sustainable products 

  • Preparation and execution of new product launches 

  • Improving sales results of existing products 

  • Creating new business 

  • Creating partnerships

Sourcing services

  • We operate directly with manufacturers for oral & dental care solutions

  • Sourcing managment with our selection of full licensed medical manufacturers for PPE and in particular professional infrared thermometers, N95, FFP2, FFP3, sterile surgical respirators or face masks, nitrile & sterile latex examination gloves.



  • Business Development, route-to-market management, strategic consultancy & implementation, distribution


  • Business Development, strategic consultancy & implementation